Skyline Shadows and the Search for Affordable Living in Atlanta

Zettler Clay
3 min readJan 8, 2024

Atlanta shines as the South’s jewel, bursting with culture and ambition. Yet beneath the glitz, folks grapple with housing inequality and the fight for a fair living. The city’s real estate isn’t just about numbers; it’s about the deep stories residents from all walks face.

The Federal Reserve Bank already declared the city unaffordable for the current residents living there. A ride around the city and a look into Zillow yields the same notion.

The Atlanta Formula podcast, just released this morning, drops some real tips for surviving the crunch. Episode 1 talks about using aid programs, smart loan moves, and how to make your money work for you. Treamon Andrews, a local financial whiz and son of SWATs banking legend George G. Andrews, makes an appearance to offer a lifeline (in the form of information) on stacking cash and keeping wealth in the family.

Before this point in the show, however, the disparities and discrepancies are outlined.

Townhouses under $300,000 in places like Avondale Estates and throughout the city are rare, showing the harsh lack of affordable homes. As the market serves the wealthy, especially tech folks, middle-class and long-time locals often get pushed out or stuck in a place where moving up is just a dream.

And this is on top of the city already dealing with a crisis of poverty in certain communities, challenging the notion of the city as a Black Mecca.

Yet the Atlanta’s vibe stays alive. The city’s culture — educational institutions, hip hop, entrepreneurial eateries, professional sports, prodigious night spots — add to the fabric that dubs Atlanta an entertainment capital. Yet, this richness often sits in the shadow of a tough housing market, stirring worries about the fate of the city’s historic working-class and black neighborhoods.

The podcast episode continues to look at how rising costs hit social life and community vibes. Folks working more means less time and cash for fun, leading to some real talk about crime and pressure (even though trends for now seem to be favorable for the crime-averse).

But Atlanta’s spirit ain’t dimming. Local spots and businesses are teaming up to keep the city’s heart beating strong despite the money tightness.

Wrapping up, the show stresses the value of smart intentional investing, whether in things or experiences. Making money moves that feel right tempered with money moves that won’t put you in the poor house. This episode paints a picture of change, financial grit and connection in Atlanta, where each citizen’s tale and hardship is a chance to learn and rise together. Amidst a wild housing scene, this podcast shines a light, helping to guide folks through the maze of property, culture, and community in the A.

Zettler Clay IV is a STEM educator and creator of the Atlanta Formula podcast, a show that explores the city’s rich culture, history, and vibrant energy of its people.

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Zettler Clay

Zettler Clay IV is a STEM educator & creator of the Atlanta Formula Podcast, a show that explores the city’s rich culture and vibrant energy of its people.